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Logotype design for Strategy, PR & Lifestyle Brand Bokeh & Pinto. The custom made font has a subtle mix between classy and playful.

Along with the custom made font for the logotype, I also created a new - more human, personable - way of formulating strategies, from a storytelling perspective.

 

Every character in every story ever made, can be categorized into 12 archetypes, each with their own personality and traits. Before we tell your story, we want to establish what kind of character you are.

Carefully choosing your character gives you a distinct strategic advantage.

 

I designed the icons for these 12 archetypes.